{"id":539,"date":"2023-06-15T07:47:23","date_gmt":"2023-06-15T07:47:23","guid":{"rendered":"https:\/\/www.jorenkroon.nl\/projecten\/?p=539"},"modified":"2025-04-02T07:02:02","modified_gmt":"2025-04-02T07:02:02","slug":"personal-branding-sporters-afstudeerproject","status":"publish","type":"post","link":"https:\/\/www.jorenkroon.nl\/projecten\/2023\/06\/15\/personal-branding-sporters-afstudeerproject\/","title":{"rendered":"Afstudeerproject &#8211; More Than an Athlete"},"content":{"rendered":"\n<p><strong>Afstudeerproject bij Season Four \/ M\u00f8naerk.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"More than an athlete - campagnevideo - Afstudeerproject HU\" src=\"https:\/\/player.vimeo.com\/video\/1065888283?dnt=1&amp;app_id=122963\" width=\"750\" height=\"422\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hoofdvraag<\/h2>\n\n\n\n<p><em>Hoe kan Season Four een lange dienstverlening met betrekking tot content commercieel aanbieden aan atleten waarmee met personal branding een sterke positionering tijdens en na hun carri\u00e8re neergezet wordt? Niet alleen aangaande sportprestaties, maar ook op persoonlijk vlak.<\/em><\/p>\n\n\n\n<p>Het doel is om voor Season Four een commerci\u00eble dienstverlening op te zetten waarmee ze op lange termijn atleten helpen (relevant blijven) na hun carri\u00e8re.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Onderzoek project<\/summary>\n<h2 class=\"wp-block-heading\">Onderzoek<\/h2>\n\n\n\n<p>Het onderzoek bestond uit vele onderdelen als een stakeholdermap, value network map, customer journey, enquetes, 5 why&#8217;s, persona&#8217;s, SWOT, en dat soort dingen.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery alignfull has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1999\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2.jpg\" alt=\"\" class=\"wp-image-558\" style=\"aspect-ratio:1\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2.jpg 2000w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2-300x300.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2-1024x1024.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2-150x150.jpg 150w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2-768x768.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2-1536x1536.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Value-network-map-2-1568x1567.jpg 1568w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2318\" height=\"1725\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago.jpg\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago.jpg 2318w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago-300x223.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago-1024x762.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago-768x572.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago-1536x1143.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago-2048x1524.jpg 2048w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Conceptueel-model-atleet-merk-imago-1568x1167.jpg 1568w\" sizes=\"(max-width: 2318px) 100vw, 2318px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1601\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-scaled.jpg\" alt=\"\" class=\"wp-image-557\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-scaled.jpg 2560w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-300x188.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-1024x640.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-768x480.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-1536x961.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-2048x1281.jpg 2048w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/ResearchWall-uiteindelijk-1568x981.jpg 1568w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\">Resultaat &#8211; campagne &#8216;More than an Athlete&#8217;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Social media posts<\/h3>\n\n\n\n<p>Met daarin informatie over personal branding.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_02-1024x1024.jpg\" alt=\"\" class=\"wp-image-598\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_02-1024x1024.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_02-300x300.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_02-150x150.jpg 150w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_02-768x768.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_02.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_03_03-1024x1024.jpg\" alt=\"\" class=\"wp-image-599\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_03_03-1024x1024.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_03_03-300x300.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_03_03-150x150.jpg 150w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_03_03-768x768.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_03_03.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_04-1024x1024.jpg\" alt=\"\" class=\"wp-image-600\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_04-1024x1024.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_04-300x300.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_04-150x150.jpg 150w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_04-768x768.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/More-PersonalBranding-posts_04.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Webdesign<\/h3>\n\n\n\n<p>Een specifieke landingspagina op de website van Season Four, zodat online vindbaar is wat ze daar precies omheen doen en waarom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campagne video<\/h3>\n\n\n\n<p>Met de boodschap &#8220;You are more than an athlete&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-1024x597.png\" alt=\"\" class=\"wp-image-563\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-1024x597.png 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-300x175.png 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-768x448.png 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-1536x896.png 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-2048x1194.png 2048w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Screenshot-2023-06-04-at-21.45.45-1-1568x914.png 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Edit proces van de voice-over<\/em><\/figcaption><\/figure>\n\n\n\n<p>En daarnaast was er natuurlijk een scriptie\/digitaal dossier met de gehele onderbouwing. Deze betreft 118 pagina&#8217;s genot.<\/p>\n\n\n\n<p>Uiteindelijk heb ik niet alleen een hele leuke en leerzame tijd gehad bij Season Four | M\u00f8naerk, maar heb ik ook een 7 voor mijn Digitale Dossier (onderbouwing) en een 8 voor mijn Assessment (presentatie) gehad. Hiermee ben ik afgestudeerd aan de Hogeschool Utrecht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Behind the scenes<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/IMG_6676.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-gallery alignfull has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"595\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/IMG_6677-768x1024.jpg\" alt=\"\" class=\"wp-image-595\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/IMG_6677-768x1024.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/IMG_6677-225x300.jpg 225w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/IMG_6677-1152x1536.jpg 1152w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/IMG_6677.jpg 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"605\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-1024x576.jpg\" alt=\"\" class=\"wp-image-605\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-1024x576.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-300x169.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-768x432.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-1536x864.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-2048x1152.jpg 2048w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0021.MXF-Lennart-MetFietsPose-1568x882.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"606\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-1024x576.jpg\" alt=\"\" class=\"wp-image-606\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-1024x576.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-300x169.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-768x432.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-1536x864.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-2048x1152.jpg 2048w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/MTA0039-Simon-Text-1568x882.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"607\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still-1024x576.jpg\" alt=\"\" class=\"wp-image-607\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still-1024x576.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still-300x169.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still-768x432.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still-1536x864.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still-1568x882.jpg 1568w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"608\" src=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2-1024x576.jpg\" alt=\"\" class=\"wp-image-608\" srcset=\"https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2-1024x576.jpg 1024w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2-300x169.jpg 300w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2-768x432.jpg 768w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2-1536x864.jpg 1536w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2-1568x882.jpg 1568w, https:\/\/www.jorenkroon.nl\/projecten\/wp-content\/uploads\/2025\/03\/Simon-still2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mijn afstudeerproject over om content creators te laten werken in Personal branding voor atleten.<\/p>\n","protected":false},"author":1,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,3,33],"tags":[10,11,15,24],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-hu","category-video","tag-concept","tag-design","tag-geluid","tag-video","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/posts\/539"}],"collection":[{"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":13,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"predecessor-version":[{"id":616,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/posts\/539\/revisions\/616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/media\/609"}],"wp:attachment":[{"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jorenkroon.nl\/projecten\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}